It started with the dog in this picture.
That's River, on our front steps. Every bottle of PET-Tides exists because of him.
Millions of dogs age the way nobody warns you about — fast. One season the stairs get slower, then the walks get shorter, and a family watches the dog who helped raise their kids deteriorate in fast-forward. We're told that's just what dogs do. I don't accept that.
I started this company because I wanted to do everything in my power to give River the healthiest life a dog can have — without pain, without discomfort, without watching him fade before his time. Building that for one dog meant we could offer it to every family who loves theirs the way we love ours.
That's the company. That's the whole reason.

